Monday, August 4, 2008

Growing demand for multi-touch handset technology in the Middle East

Major mobile phone vendors are set to cash in on the growing demand for multi-touch handset technology in the Middle East and are expected to boost their product line-up catalysed by Apple’s highly successful iPhone.
Research firm iSuppli forecasts global market for touch-screen panels to grow to 341 million units and earn $3.4 billion in value this year.
In a market dominated by so-called resistive touch technology, Apple’s iPhone uses a different technology called projected capacitance that enabled the multi-touch functionality that had been lacking in resistive-based touch panels.
HTC launched its first touch-screen phone - HTC TyTN and HTC P3300- in 2006 and LG launched its Prada in 2007 and Samsung in 2008 while Apple launched its iPhone in 2007, but iPhone is not officially available in the Middle East.
Samsung has four main sleek touch-screen phones - the Omnia, the Haptic, the F490 and the Instinct and LG has the Prada, the Viewty, Venus and the Voyager while HTC has the HTC Touch, Touch Dual with Touch FLO, TyTN II, HTC Shift HTC Advantage X7510 lined up to take on Apple.
HTC, which has been pioneering touch-screen technology for nearly a decade, continued to innovate the touch-screen market and its intuitive touch-screen technology has enabled consumers to access to the most commonly used content, contacts and features with a simple flick of a finger.
The launch of iPhone has really boosted the touch-screen concept but the market is still small. People have started recoginising the concept.
LG uses two different technologies - Electrostatic Charge and Pressure Responsive for its handsets. The future is going to be touchy.
Rivals Motorola and Sony Ericsson are most at risk as Nokia is expected to launch a series of touch-screen devices in the second half of the year, with the first model - likely the 5800 Tube - is expected to hit the market by the close of summer.
iSuppli forecasts that the market will grow to 833 million units by 2013, expanding at an annual growth rate of 19.5 per cent from 2008. touch-screen module revenue is forecast to grow to $6.4 billion by 2013.


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