Tuesday, August 5, 2008

Airtel Live to be pre loaded on Nokia phones

In a bid to drive value-added services (VAS) revenue, Bharti Airtel has initiated talks with leading handset vendors, including Nokia, to embed its VAS application. The company wants to pre-load its Airtel Live platform as an icon in the handsets which the vendors will sell in India. The move is aimed at growing VAS revenue at a significantly higher pace than its overall growth.
Airtel Live is multi-access entertainment portal on the mobile that provides a variety of rich content. At present, consumers can access it by using a GPRS connection in their handset.



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