Reliance Communications Ltd., India’s leading telecoms player, has announced the implementation of an integrated carrier class mobile marketing software platform called Neon on its network.
Neon is a product from Flytxt, a mobile advertising and marketing technology provider with experience in various global markets. It features a mobile CRM database and all the mobile applications required to conduct large scale mobile customer engagement programs.
With the implementation of the Neon system, Reliance Communications hopes to get a competitive edge in growing brand awareness and driving sales by reaching out to millions of customers in a cost-effective manner through targeting.
With Flytxt Neon in place, Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through mobile marketing.
1 comments:
Nice post! Mobile marketing is one of the newest marketing techniques.
Valparaiso mobile advertising agency
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