Tuesday, March 17, 2009

Bango’s report : U.S. now accounts for 29% of mobile web browsing

The U.S. now leads the world in mobile web browsing, accounting for 29 percent of global traffic, according to new data issued by mobile web solutions provider Bango. In all, Bango’s February 2009 data identifies mobile web users spanning 208 different countries and 1,811 different handsets. While Bango cites the publicity surrounding Apple’s iPhone as a catalyst behind mobile web uptake in markets like the U.S. and the U.K., the firm credits the absence of fixed-line broadband and PCs for growth in regions such as India, South Africa, Indonesia and Egypt, where mobile devices are often users’ sole point of access to the Internet.
Bango adds that the growth of mobile web traffic is matched by an increase in users paying for premium mobile content, adding that the U.S. now represents 57 percent of mobile payments worldwide. However, the data indicates that despite a growing appetite for mobile web browsing in markets like India and Indonesia, web traffic doesn’t always translate to purchases–only five countries in the Top 10 browsing chart (the U.S., the U.K., Portugal, South Africa and Spain) also landed on the Top 10 payments list. According to Bango, browsing rates are only converted into high purchase rates in markets where users enjoy significant disposable income and can pay for premium content via their phone bills.



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