Friday, November 13, 2009

Nokia to launch Mixed Reality application’Nokia Point & Find’ in India in 2011

Nokia is planning to launch a new  application  ” Nokia Point & Find” in India by 2011. It is one of the “Mixed Reality” applications being developed at Tampere, Finland. Mixed Reality means the merger of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.  In short it is about combining digital information with physical location. This will enable the development of the next generation devices and services and hence is one key focus areas for Nokia.
This application will enable a user to get all the relevant information about any product that he/she intends to buy in any location. For this the user has to point the smartphone camera towards the product and start clicking. within seconds every product detail — its price, the nearest retail outlet, its location and distance will be available to the user.
Nokia intends to use the various sensors in the handsets, like its microphone, camera, GPS, accelerometer, light sensors, etc, to bring more targeted and personalised services and information to the user.Some other projects under development includes an application which enables real time flow of traffic data collected from all handsets using GPS. This will provide a user the latest traffic data.
With such applications under development, Nokia plans to totally transform itself into a services company. Nokia is looking at services and internet from the perspective of a telecom player. If connecting people was all about making phone calls till now, going forward it will be all about providing all that a consumer needs.

Source: Economic Times


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