Monday, October 20, 2008

Mobile Web Usage Explodes Worldwide

Came accross an interesting report on the mobile advertisng marketplace-AdMob. The monthly mobile ad requests across the worldwide AdMob network tripled from 1.6 billion in September 2007 to 5.1 billion in September 2008 according to the mobile advertising marketplace’s latest Mobile Metrics Report.

Some findings of the latest AdMob report:

- Apple’s iPhone accounted for 103 million worldwide ad requests in September 2008, behind only the Motorola RAZR, Nokia N70 and Motorola KRZR.

- In the U.S., 16 of the current Top 20 devices made their retail debut from September 2007 onward, offering consumers the benefit of improved mobile web browsing, larger device screens, faster network connections and other next-gen enhancements.

- While worldwide ad requests fell 0.8 percent month-over-month to 5.1 billion, ads served increased 26 percent to 4.5 billion.

- In the U.S., requests grew 8.8 percent to 2.0 billion in September 2008.

Mobile advertising on mobile web looks promising but the Middle East market is yet to wake up to this opportunity but the potential is huge. To increase the usage of data on mobile the operator’s will have to bring down the usage cost and encourage more services on the moble web.

The mobile ad value chain is crowded with traditional wireless players such as Nokia (through its acquisition of Enpocket), as well as newcomers like Google. Small startups also are vying for a piece of the market. A few are thriving but many are struggling for market share. Meanwhile, operators have an opportunity to use their customer data to benefit the mobile advertising ecosystem but many are hesitant due to fear of alienating their customers.

Although those facts are not surprising, there are some promising developments worth noting.

Source: AdMob’s Mobile Metrics Report



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