Mobile SEO best practices

Some tips for Mobile SEO best practices :
1. Use 100% valid XHTML 1.0 code. (Note: it is likely that WML will be phased out in the near future.) Many optimizers on the traditional WWW do not consider using valid code as a best practice. Mobile search engines however may have more trouble digesting invalid code. Be safe! If you validate, mobile search engines won’t have any trouble with your site.
2. Follow accessibility best practices. These will ensure that your content is accessible to anyone regardless of their platform — this includes mobile users and mobile search engines. The W3C’s Web Accessibility Initiative is a good place to turn for the latest information on accessibility. Dive Into Accessibility is also a useful tutorial.
3. Follow traditional on-site SEO best practices. You know the drill: major keywords in the title tag, H1’s and body text, keyword-rich anchor text for internal links, etc.
4. Getting spidered and indexed by mobile search engines
If you want mobile search engines to spider and index your site, they must know about it first. Submit your site to major mobile search engines for quick spidering.

Source: Mobile Search Marketing

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List of Mobile Search Engines

I have compiled a list of Mobile Search Engines. I may have missed some new ones. Just put it in the comments sctions so that I can update this list.

Google XHTML Mobile Search from Google Mobile

Yahoo! Mobile

MSN Mobile Search

AOL Mobile Search

Nokia Mobile Search

Technorati Mobile

4INFO Mobile Search
 

Source: Mobile Search Marketing

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Nokia N96 Press Release

Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today unveiled the Nokia N96, a multimedia computer truly optimized for video and TV. With a large 2.8? screen, 16 gigabytes of internal memory and support for high-quality videos in a wide range of formats, the dual-slide Nokia N96 represents an exciting new chapter in mobile media. The Nokia N96 multimedia computer is expected to begin shipping in the third quarter of 2008 with an estimated sales price of approximately 550 euros, before subsidies or taxes.

“In 2007, the Nokia N95 became an icon of convergence of Internet and mobility. With over 7 million units sold to date, the N95 has changed the way people use their mobile device. The Nokia N96 we introduced today builds on the success of N95, further enhancing the experience,” says Jonas Geust, who oversees Nokia’s Explore category. “Through the power of the Internet, video and TV are becoming even more prevalent in people’s lives. With its large, bright screen, and a range of high-speed connectivity options and the enhanced Nokia Video Center, the new Nokia N96 is a personal window to entertainment.”

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Eros Inks Digital Content Deal With Hungama

 

MediaNama has learned from reliable sources that AIM listed Eros‘ digital content will now be with Hungama Mobile. This comes as a bit of a surprise, since in 2007, Eros had inked a four year deal with Mauj, based on a minimum guarantee - in most cases, content deals are renegotiated every year, and there’s a first right of refusal built in.

We’d received a tip-off regarding this in the morning, and Mauj CEO Manoj Dawane had told MediaNama that they still have a four year deal with Eros, and there are many types of deals - catalog deals and others (new movies, specific films, specific content types). However, according to our sources, content post the movie “Drona” will be with Hungama. We have contacted Dawane for further clarification on the changes. It’s a year and a half since they struck that deal with Eros.

Eros had digital revenues of $27.7 million last fiscal, though there’s no information on how much of it was from Mauj. This minimum guarantee game is a risky one, since if a film flops, the content doesn’t sell. By the looks of it - Bollywood hasn’t had a great year. Note that Hungama, the other significant player in this space, pays a fairly large minimum guarantee to T-Series, the largest music content aggregator. In fact, last month, T-Series acquired rights to UTV films for about Rs. 30 crore, despite UTV having their own music label - UTV Music, and this content would also have become a part of Hungamas catalog. That gives Hungama a fairly significant presence in this space, with T-Series, UTV and Eros content, which does appear to mitigate risks in terms of the success of a movie, but more partnerships would mean more minimum guarantees, and higher risk. Mauj has done deals with RGV Films in the past as well, so it’s not that they were only dependent on Eros alone.

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