Preloaded apps generate more money for operators

Preloaded applications and features are an important consideration in consumers’ choice of an operator and their cell phone, according to a new study by iGR Research. In addition, apps that are popular with consumers could potentially generate 9.4 times the revenue for the operator if they come preloaded vs. being offered in the app store.In the iGR study, which queried 2,000 users, two-thirds of respondents said that pre-installed apps factored into their device purchase decision. And of those...

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Mobile Augmented Reality – An Introduction

Wikipedia definition :Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality  in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.In the case of Augmented Reality, the augmentation is conventionally in real-time and in semantic...

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The Future of Mobile Augmented

The concept of augmented reality (AR) is still very much in its infancy, but the opportunities it presents in the areas of mobile marketing, commerce and gaming is more than plentiful.  How far have we come in bringing AR to fruition and what does the future hold for the concept?A new report from Juniper Research projects the technology combining the physical world with virtual imagery and information will generate only $2 million in revenue this year, but the projection is set to increase...

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Video : Nokia E7- The Ultimate Business Smartphone

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Google TV to offer “tens of thousands of apps”

Google TV is to support the company’s Android Market application store early next year, the company announced this week. Google TV will be switched on in the US in the next few weeks, followed by a worldwide rollout from 2011, and the company wants to integrate its application store into the offering.“Soon we will be bringing tens of thousands of the same applications you can get on your mobile phone to your TV,” revealed Google TV product marketing manager Brittany Bohnet. “We are going to be launching...

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$1.8 Billion To Be Spent On Location-Based Advertising 2015

As LBS continues to flourish, location-based advertising has picked up major steam as well.  New data out from ABI Research suggests marketers will spend $1.8B on the medium in 2015, up substantially from the $42.8M expected for 2010.While the concept has been around a while, marketers were unclear how to best leverage the technology.  As LBS apps continue to define advertising models and rewards programs based on location, options for marketers are becoming better defined as well.  “For a number of companies, especially ones with...

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Google Android to be world #2 in 2010

Google Inc’s Android software will become the world’s second most popular operating system for cell phones this year, leapfrogging rival offerings from Microsoft Corp, Research in Motion and Apple Inc, according to a new report.By 2014 Android will account for nearly 30 percent of all cell phone operating system sales, according to research firm Gartner, putting it in position to challenge Nokia Corp’s Symbian software, which has reigned as the top mobile operating system for years.Symbian will...

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Total number of mobile users in India reaches 652.42 million,17 mn mobile users added in July month: TRAI

Telecom operators in the country added 17 million subscribers in July this year, taking the total number of mobile users in the country to 652.42 million, the Telecom Regulatory Authority of India (TRAI) said today.According to data released by the telecom regulator, the wireless subscriber base increased from 635.51 million in June to 652.42 million by the end of July, 2010, registering a growth of 2.66 per cent.However, the total number of telephone subscribers (both mobile and landline) in India increased to 688.38 million by the end of July...

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Mobile Gaming Market Tops $800 Million in 2010

Ad support will drive 12.3% of mobile gaming revenues by 2014. Casual gaming on the mobile platform has driven adoption of mobile games to more than a quarter of mobile subscribers and more than one in five members of the US population, eMarketer estimates.This year, 64 million people will play mobile games at least monthly, a number that will rise to 94.9 million by 2014. eMarketer’s estimates exclude mobile users who play preinstalled games, which offer publishers decent brand exposure but little...

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Apple has published its App Store Review Guidelines

Apple has relaxed its infamous restrictions  on what development tools can be used to create iOS apps: it has also published its App Store Review Guidelines for the first time.In a statement, the company said that “we are publishing the App Store Review Guidelines to help developers understand how we review submitted apps. We hope it will make us more transparent and help our developers create even more successful apps for the App Store.”The document has been made available on Apple’s online developer website, but quickly made its way onto...

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